Lorenzo di Piero de Medici also called Lorenzo il Magnifico was a Florentine nobleman and the leader of the Florentine Republic during the Renaissance.  For almost three centuries, the Medicis run Florence.

 

The aim was to create a consistent and impacting graphic identity to build a strong brand image for the restaurant.

The logo thus displays graphic elements connected to Medicis’ History such as the crown and elements from the coat-of-arms.